why this gender neutral hygiene works for YOU

When you shop for body care products, do you ever see the sign that says “gender neutral hygiene products?” Probably not. You may notice a pattern in the shampoos, body washes, facial cleansers, deodorants, and more. They are marketed to guys OR gals. Male products are often called “Just for Men” and come in scents like “Cool Wave,” “Pure Sport,” and “Timber,” while females have products called “Pink Crush” and “So Very Summerberry.” But what really is the difference between all of these gendered products? In a word: nothing!

Unlike many companies would have you believe, male and female skin is not all that different, especially during adolescence. The fact that there are separate products for each gender is mainly a marketing technique that companies use to sell more of their nearly identical products.

All skin really needs is healthy + safe ingredients to cleanse + nourish it. That is why recurrent’s gender neutral hygiene products aren’t specifically for guys or gals. Instead, our products are made with everyone in mind. This means that no matter who you are, recurrent is made for you.